PROJECTS
In-app & CRM Campaigns
Successfully planned and executed in-app and CRM campaigns, achieving a 4X increase in click-through rates through data-driven content optimization and strategic planning.
Content Production
Creatively directed and produced over 300 short-form videos that were featured in the Klarna app, internal and external materials, as well as in press mentions such as Bloomberg and Forbes.
Product Marketing
Created go-to-market strategies for new product releases and developed case studies that drove product awareness and showcased ROI.
Influencer Campaigns
Developed and executed end-to-end influencer campaigns, with brands like Converse seeing increased conversion rates of as much as 8%.
Events
Organized and collaborated with cross-functional teams to launch in-person and virtual events that drove engagement and product awareness.
Celebrity Partnerships
Collaborated with celebrities such as Paris Hilton, Lady Gaga, Alicia Keys, Zach Lavine, and Ayo Dosunmu (Chicago Bulls) on content that drove millions of impressions and press coverage.
Social Media
Managed social channels and produced creative content series, resulting in a 20x growth in social media following for a commerce tech company.
Content Marketing
Launched and managed an editorial platform featuring interviews with industry leaders in commerce and culture.