Natalia
Rolim
SENIOR MARKETING MANAGER
with a proven track record of executing B2B and B2C marketing strategies, managing partnerships, and driving product growth and adoption at leading tech companies.
ABOUT NATALIANatalia is a New York City-based marketer with a passion for social commerce and the creator economy. She has played a key role in launching innovative products, executing impactful content strategies, and building strong partnerships with leading brands and creators.
Born in Brazil and residing in the United States, Natalia excels at collaborating with global teams and has a deep understanding of North American and LATAM markets.
Led the curation and distribution of content for the Klarna app, engaging 150 million consumers with impactful content and campaigns that drove user engagement and resonated with audiences.
Drove creator growth for the Klarna Creator Platform, building relationships with brands, creators, and agencies. Additionally, executed influencer campaigns, helping brands achieve higher returns on influencer partnerships.
Launched the first shoppable video experience in the Klarna app, influencing product strategy, introducing and scaling content, and planning and managing campaigns that drove product adoption and purchases.
Joined startup HERO in its early stages, until its acquisition by Klarna, driving brand partnerships, managing social channels, producing content, and organizing events.
PHILOSOPHYNatalia believes it’s important to have a meaning and purpose in her work. This is what makes her a strong advocate for all the products and campaigns she works on.
KEY STRENGTHSContent Marketing
Product Marketing & Operations
Brand Strategy
Partnerships
Digital Advertising
“Moving from São Paulo to pursue a global career was one of the most courageous decisions I've made. I learned how to adapt and evolve, and that with determination, I can make anything happen.”
Natalia Rolim • Senior Marketing Manager