Natalia
Rolim
SENIOR MARKETING MANAGER
With over 8 years of professional experience and a proven track record of success in launching shopping products and developing brand and creator partnerships.
ABOUT NATALIA
Natalia is a New York City-based marketer specializing in social commerce and the creator economy, with experience in startups and global companies. Enthusiastic about building initiatives from the ground up, she has played a pivotal role in launching innovative products and developing successful partnerships. Born and raised in Brazil, she has an exceptional ability to collaborate with cultures and teams across the globe.
Drove creator growth for the Klarna Creator Platform, building relationships with brands, creators, and agencies. Additionally, executed influencer campaigns, helping brands achieve higher returns on influencer partnerships.
Launched the first shoppable video experience in the Klarna app, influencing product strategy, introducing and scaling content, and planning and managing campaigns that drove product adoption and purchases.
Joined startup HERO in its early stages, until its acquisition by Klarna, driving brand partnerships, managing social channels, producing content, and organizing events.
PHILOSOPHY
Natalia believes it’s important to have a meaning and purpose in her work. This is what makes her a strong advocate for all the products and campaigns she works on.
KEY STRENGTHS
Product Marketing & Operations
Brand Strategy
Content Marketing
Partnerships
Digital Advertising
“Moving from São Paulo to pursue a global career was one of the most courageous decisions I've made. I learned how to adapt and evolve, and that with determination, I can make anything happen.”
Natalia Rolim • Senior Marketing Manager